Marketing Agency EC

Riding the Data Wave: ES Agency Joins National Research Project

In April 2025, the team at ES Marketing Agency teamed up with our colleagues at Sociolife for a major nationwide study — "OmnibusLife – Wave 3 (April 2024)."

Methodology: CAPI (in-person tablet interviews)

Sample size: 1,663 respondents aged 18+

Coverage: Across Russia — 8 federal districts, 32 cities

What were we investigating?

We set out to explore how Russians live, move, spend, and adapt. Some of the key questions we asked included:

● Are people following traffic rules?

● How popular are personal mobility devices?

● Who's using crypto wallets — and how?

● And most importantly: How has the financial well-being of Russians changed over the past year?

Curious about the findings?

Dive into the full report here: https://sociolife.pro/projects/omnibuslife/volna-3In April 2025, the team at ES Marketing Agency teamed up with our colleagues at Sociolife for a major nationwide study — "OmnibusLife – Wave 3 (April 2024)."

Methodology: CAPI (in-person tablet interviews)

Sample size: 1,663 respondents aged 18+

Coverage: Across Russia — 8 federal districts, 32 cities

What were we investigating?

We set out to explore how Russians live, move, spend, and adapt. Some of the key questions we asked included:

● Are people following traffic rules?

● How popular are personal mobility devices?

● Who's using crypto wallets — and how?

● And most importantly: How has the financial well-being of Russians changed over the past year?

Curious about the findings?

Dive into the full report here: https://sociolife.pro/projects/omnibuslife/volna-3
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