It is already March. Finally we had an opportunity to sum up last year’s statistics. 2020 was a strange year, it brought some disappointments. However, it felt better than 2015 after the economic crisis. The shares of quantitative and qualitative surveys have changed. Before 2020 two thirds of our projects were quantitative research, now two thirds of all the research are quantitative surveys. Covid limitations have significantly decreased the possibility to conduct outdoor polls.
We are very happy that all our clients are still working. We understand that they have faced some challenges. However, none of them have closed.
We have not lost any employees, have learnt to work online, conduct focus groups and take in-depth interviews. But as soon as we got a chance, we returned to the office with great pleasure.
We are full of optimism and new ideas for the future. |