The June Wave of “Meatballs and Mashed Potatoes”

During the June wave of price monitoring named “Meatballs and Mashed Potatoes” St. Petersburg took the 26th place out of 60. Within one month daily ratio of citizens became cheaper. The MArketing Agency ES held this monitoring in St. PEtersburg.

We recall that the price monitoring take place in the same day and the same time all over the regions that are participating in this project. In 9th of June monitoring was held in federal retail networks as well as in local retailer networks.

The results of the monitoring of six St. Petersburg shops (of famous federal retailer networks) showed that the average cost of daily ratio for one person is 283.08 RUB. This is the exact cost of the menu according to its recipe. 

The cheapest variation in the city may cost 243.24 RUB, and the most expensive one may cost 325.18 RUB. During the last month the cost of daily ratio in St. Petersburg decreased by 5 %. By the way, to afford this ratio citizens of St.Petersburg will now have to spend 11.9% of average nominal wages or 68.2% of living wage that is listed on the Federal Department of Statistics website.

The most expensive ratio of north-west is in Murmansk, its cost is 323.14 RUB (it is the third most expensive ratio in the country). The same daily ratio in Moscow costs 315.75 RUB. The cheapest ratio is in the capital of Crimea, in Simferopol. The average cost of products for daily ratio here is 258.47 RUB. The most expensive ratio is in Magadan. Here the same daily ratio may cost 484.01 RUB per person, it is almost 1.9 times more expensive than on the Black Sea coast. 

Undoubtedly, the cost of this ratio has a number of peculiarities. For example, it is hardly possible to buy 3 g of tea or exactly 240 g of chicken tenders. That is why we used another indicator —  the value of the ‘basket’, it is a minimum value of all the products in the smallest packages possible. An average purchase of one set of products in the smallest packages by lowest prices in St. Petersburg costs 1,937.66 RUB, and the most advantageous set may cost 1,659.51 RUB. 

It is planned to make the projects “Meatballs and Mashed Potatoes” a quarterly monitoring. The researchers are planning to expand the geography of the project, including the cooperation with research teams from other countries.

The author of the study —  Mezencev Fedor (Marketing Agency “Media-polus”, Veliky Novgorod). The All-Russian project was held with the help of POLLSTERS.RF. Menu developer —  “GoodFood” (Veliky Novgorod)

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