An unexpected result of a Home test

In 2022 we conducted research about female potential consumers’ attitude to new face care products. The products were produced by a Russian company. For this research we used a Home test technique. Respondents received some test products for a certain amount of time. Women had to use those products like they usually use face care products in their everyday life. After that participants took part in a survey where they had to evaluate each product. 

One of the key principles of the project is that participants had to record on video how they use testers. Video analysis showed that participants made a lot of mistakes while taking care of their skin with the help of new products. This analysis helped not just to correct the content of instructions, but also put the right emphasis where necessary. 

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