What do women want

In 2022 we conducted research for one of the leading handbag manufacturing companies in Russia. They possess their own distribution network for handbags and accessories. Research was conducted among women of 18 years and older. It turned out that if a woman decides to change her image and if she’s not financially limited, she will start… Not with diamonds, no.

A conventional rating of priority purchases looks like this:

  1. Clothes
  2. Shoes
  3. Handbag
  4. Jewelry
  5. Perfume
  6. Accessories
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