28 October 2022 Saint Petersburg
About the project
“Meatballs and Mashed Potatoes” is an initiative of the Association of Market Researches “SocioLife”. Starting from the spring 2020 they conduct campaigns to research the Russian market. This project includes regular monitoring of the lowest retail prices for food products for everyday usage in small packaging that are included into everyday ration of Russians. The monitoring includes regional and federal retailers.
Every wave measures the same ration using the same methodology. One ration includes 31 products, the ration is formed as follows:
- breakfast (porridge with milk and apple, bread with butter and cheese, coffee with milk and a half of orange)
- lunch (fresh vegetable salad, borsch, meatball made of minced pork with mashed potatoes, tea, bread)
- dinner (Olivier salad, fried chicken with pasta, tea, bread)
This monitoring is held in 43 cities, which are located in 42 regions of Russia.
In October 2022 the lowest cost of the everyday set of products was noticed in Saratov (301 RUB), Ryazan (302 RUB), and in Omsk (311 RUB). The highest cost was noticed in Petropavlovsk-Kamchatski (571 RUB), Yakutsk (523 RUB), Vladivostok (499 RUB). In comparison with October 2021 the most significant price decrease happened in Rostov-na-Donu (8%), the biggest increase happened in Velikiy Novgorod (26%). In Moscow the cost of the daily ration increased by 4% and it is 350 RUB.
The share of the daily ration’s cost to an average nominal wage is fluctuating between 9% in Moscow and 27% in Barnaul, Yoshkar-Ola, and Simferopol. The share of the daily ration’s cost to a minimum wage per capita is between 50% in Moscow and Murmansk and 92% in Vladivostok.
In October 2022 Saint Petersburg was 15th of 43 cities by the cost of the daily ration (325 RUB).
In comparison with October 2021 the cost of the food set decreased by 1.4%. And in comparison. In comparison with June 2022 it decreased by 14%.
In Saint Petersburg a share of daily ration’s cost to an average nominal wage is 12% (80,900 RUB), to a regional minimum wage is 69% (14,476 RUB).
An association of market researches SocioLife was founded in April 2020 and it unites 25 Russian market research and public opinion research companies.
Coordinator — Andrey Shirokih
Market research laboratory (Marketing Lab), Krasnodar
Krasnodar, Severnaya St., 404, of. 7, tel.: 8 800 77 000 37
“Media-polus” marketing agency, Velikiy Novgorod
Velikiy Novgorod, Lomonosova St. 9, business centre “Novgorod”, of. “Media-polus”, tel.: +7 (921) 203-59-56, +7 (951) 721-44-37
MArketing agency ES, Saint Petersburg
Saint Petersburg, Vasilievsky Island line 5, b. 54, of. 65. tel.: +7 812 6465436