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RESEARCH EXPO

28 October 2022 our team together with “SocioLife”, Russian research companies group, participated in the exhibition “RESEARCH EXPO”, devoted to the implication of modern marketing methods and technologies. The expo was arranged by “Group 7/89”, an association of research companies.

We would like to thank all the participants of the exhibition. It was extremely interesting. It is crucial to join a club of like-minded specialists, who deeply care about the development of our industry.

Our company was represented by the director, Sokratilina Elena.

https://www.789.ru

https://sociolife.pro

The Results of the First October Wave of the Price Monitoring for Food Products “Meatballs and Mashed Potatoes”

Press Release

28 October 2022        Saint Petersburg

About the project

“Meatballs and Mashed Potatoes” is an initiative of the Association of Market Researches “SocioLife”. Starting from the spring 2020 they conduct campaigns to research the Russian market. This project includes regular monitoring of the lowest retail prices for food products for everyday usage in small packaging that are included into everyday ration of Russians. The monitoring includes regional and federal retailers.

Every wave measures the same ration using the same methodology. One ration includes 31 products, the ration is formed as follows:

  • breakfast (porridge with milk and apple, bread with butter and cheese, coffee with milk and a half of orange)
  • lunch (fresh vegetable salad, borsch, meatball made of minced pork with mashed potatoes, tea, bread)
  • dinner (Olivier salad, fried chicken with pasta, tea, bread)

This monitoring is held in 43 cities, which are located in 42 regions of Russia.

Results
October 2022
Russia

In October 2022 the lowest cost of the everyday set of products was noticed in Saratov (301 RUB), Ryazan (302 RUB), and in Omsk (311 RUB). The highest cost was noticed in Petropavlovsk-Kamchatski (571 RUB), Yakutsk (523 RUB), Vladivostok (499 RUB). In comparison with October 2021 the most significant price decrease happened in Rostov-na-Donu (8%), the biggest increase happened in Velikiy Novgorod (26%). In Moscow the cost of the daily ration increased by 4% and it is 350 RUB.

The share of the daily ration’s cost to an average nominal wage is fluctuating between 9% in Moscow and 27% in Barnaul, Yoshkar-Ola, and Simferopol. The share of the daily ration’s cost to a minimum wage per capita is between 50% in Moscow and Murmansk and 92% in Vladivostok.

Results
October 2022
Saint-Petersburg

In October 2022 Saint Petersburg was 15th of 43 cities by the cost of the daily ration (325 RUB).

In comparison with October 2021 the cost of the food set decreased by 1.4%. And in comparison. In comparison with June 2022 it decreased by 14%.

In Saint Petersburg a share of daily ration’s cost to an average nominal wage is 12% (80,900 RUB), to a regional minimum wage is 69% (14,476 RUB).

About SocioLife

An association of market researches SocioLife was founded in April 2020 and it unites 25 Russian market research and public opinion research companies.

https://sociolife.pro/

Coordinator — Andrey Shirokih

Market research laboratory (Marketing Lab), Krasnodar

Krasnodar, Severnaya St., 404, of. 7, tel.: 8 800 77 000 37

info@lab-marketing.com

https://lab-marketing.com/

 

Contacts

Project manager:
Fedor Mezentsev

“Media-polus” marketing agency, Velikiy Novgorod

Velikiy Novgorod, Lomonosova St. 9, business centre “Novgorod”, of. “Media-polus”, tel.: +7 (921) 203-59-56, +7 (951) 721-44-37

info@media-polus.ru

http://media-polus.ru/

 

Saint Petersburg:

Elena Sokratilina

MArketing agency ES, Saint Petersburg

Saint Petersburg, Vasilievsky Island  line 5, b. 54, of. 65. tel.:  +7 812 6465436

office@es812.ru

https://es812.ru/

“Meatballs and Mashed Potatoes” November

“Meatballs and Mashed Potatoes”: within six months daily food rations of an average St. Petersburg citizen became 5.5% less expensive

Let us remind you that this project is conducted to fix retail prices for 30 types of products every quarter. The cheapest products in the minimal packings are chosen (without counting by kilo). The composition of the basket is the same every time. These are the ingredients for a presumable daily ration.

The ration includes the following:

breakfast (porridge with milk, apple, bread and butter and cheese, coffee with milk, and a half of an orange)

lunch (fresh vegetable salad, borsch, pork meatball with mashed potatoes, tea, bread)

dinner (“Olivier” salad, fried chicken with pasta, tea, bread)

All together there are 31 products.

Findings of the study conducted in five shops (well-known federal and local networks) of St. Petersburg the average price of a daily ration for one person is 329.86 RUB, which is 12.59 RUB more expensive than in September (317.27 RUB).

“Meatballs and Mashed Potatoes”: within six months daily food rations of an average St. Petersburg citizen became 20.9% more expensive

Since the beginning of the year the price of  an average daily ration has increased by 8%. On March 15, 2021 within the framework of the project “Meatballs and Potatoes” participants of the network of regional research companies “Pollsters.rf” conducted a price monitoring in 38 regions of Russia.

Let us remind you that this project is conducted to fix retail prices for 30 types of products every quarter. The cheapest products in the minimal packings are chosen (without counting by kilo). The composition of the basket is the same every time. These are the ingredients for a presumable daily ration. 

The ration includes the following:

  • breakfast (porridge with milk, apple, bread and butter and cheese, coffee with milk, and a half of an orange)
  • breakfast (porridge with milk, apple, bread and butter and cheese, coffee with milk, and a half of an orange)

All together there are 31 products.

Findings of the study conducted in five shops (well-known federal and local networks) of St. Petersburg the average price of a daily ration for one person is 317.27 RUB, which is 54.78 RUB more expensive than in September (262.49 RUB). 

The “meatball and mashed potatoes” share in the structure of the average nominal wage of the citizens of Novgorod is 10.5% (in September it was 11.3%). Proportion of diet to subsistence minimum is 76.5% (in September it was 63.2%).

In Moscow daily ration’s cost increased by 8.1% and now its value is 370.37 RUB. To purchase the whole package of necessary products costs 2,222.76 RUB.

The most expensive ration traditionally is in Yakutsk. There the daily ration costs 504.13 RUB per person. The cheapest one is in Ulyanovsk. The daily ration here costs 279.75 RUB. The next one is Syktyvkar. Product package here costs 281 RUB, Syktyvkar is followed by Omsk, where the same product package costs 293 RUB. Omsk is often considered one of the cities with the lowest prices.

The next monitoring wave is expected in June 2021.

Saint Petersburg Real Estate Fair 2021

Two years have already passed since we last had a chance to conduct a survey during a Real Estate Fair. Finally, we do this job again. We have to cope with some covid limitations, but this is not a problem if you really want to work.

Sometimes we receive inquiries from people who are planning to purchase real estate. There is no better place where to find a target audience than the Real Estate Fair. Trust us.

Results of the 2020

It is already March. Finally we had an opportunity to sum up last year’s statistics. 2020 was a strange year, it brought some disappointments. However, it felt better than 2015 after the economic crisis. The shares of quantitative and qualitative surveys have changed. Before 2020 two thirds of our projects were quantitative research, now two thirds of all the research are quantitative surveys. Covid limitations have significantly decreased the possibility to conduct outdoor polls.

We are very happy that all our clients are still working. We understand that they have faced some challenges. However, none of them have closed.

We have not lost any employees, have learnt to work online, conduct focus groups and take in-depth interviews. But as soon as we got a chance, we returned to the office with  great pleasure.

We are full  of optimism and new ideas for the future.

Team Building 2020

We regularly carry out team building events. Each year we visit new cities in our country. This year we chose Podporozhye. Finally, we got an opportunity to see the farthest part of Leningradskaya area. We often send our interviewers there to work.

We visited several authentic cultural places, such as the most beautiful and one of the oldest villages of Russia, it is called Kinerma and is situated in Karelia Republic.Then we moved to another village, Kindasovo, its history goes back to the XV century. The next destination was Kizhi. There we were able to enjoy amazing churches. And the last place was Petrozavodsk. This city is getting better and better.

The June Wave of “Meatballs and Mashed Potatoes”

During the June wave of price monitoring named “Meatballs and Mashed Potatoes” St. Petersburg took the 26th place out of 60. Within one month daily ratio of citizens became cheaper. The MArketing Agency ES held this monitoring in St. PEtersburg.

We recall that the price monitoring take place in the same day and the same time all over the regions that are participating in this project. In 9th of June monitoring was held in federal retail networks as well as in local retailer networks.

The results of the monitoring of six St. Petersburg shops (of famous federal retailer networks) showed that the average cost of daily ratio for one person is 283.08 RUB. This is the exact cost of the menu according to its recipe. 

The cheapest variation in the city may cost 243.24 RUB, and the most expensive one may cost 325.18 RUB. During the last month the cost of daily ratio in St. Petersburg decreased by 5 %. By the way, to afford this ratio citizens of St.Petersburg will now have to spend 11.9% of average nominal wages or 68.2% of living wage that is listed on the Federal Department of Statistics website.

The most expensive ratio of north-west is in Murmansk, its cost is 323.14 RUB (it is the third most expensive ratio in the country). The same daily ratio in Moscow costs 315.75 RUB. The cheapest ratio is in the capital of Crimea, in Simferopol. The average cost of products for daily ratio here is 258.47 RUB. The most expensive ratio is in Magadan. Here the same daily ratio may cost 484.01 RUB per person, it is almost 1.9 times more expensive than on the Black Sea coast. 

Undoubtedly, the cost of this ratio has a number of peculiarities. For example, it is hardly possible to buy 3 g of tea or exactly 240 g of chicken tenders. That is why we used another indicator —  the value of the ‘basket’, it is a minimum value of all the products in the smallest packages possible. An average purchase of one set of products in the smallest packages by lowest prices in St. Petersburg costs 1,937.66 RUB, and the most advantageous set may cost 1,659.51 RUB. 

It is planned to make the projects “Meatballs and Mashed Potatoes” a quarterly monitoring. The researchers are planning to expand the geography of the project, including the cooperation with research teams from other countries.

The author of the study —  Mezencev Fedor (Marketing Agency “Media-polus”, Veliky Novgorod). The All-Russian project was held with the help of POLLSTERS.RF. Menu developer —  “GoodFood” (Veliky Novgorod)